Google Ads: 10 Mind Altering Words That Make People Buy
1. Use the word "fast" in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.
2. Use the word "guaranteed" in your ad. People
want to be assured they are not risking their hard
earned money buying your product.
3. Use the word "limited" in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.
5. Use the word "testimonial" in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People want
to know that you are talking them. This'll make them
feel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.
10. Use the word "new" in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.
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Is making $997 per sale possible per day?
Visit Rich at: http://rockstarmarketingproject.com/edcg.html
Google AdWords' Landing Page Quality Score
Google’s Landing Page Quality Score
Google’s landing page quality score is meant to algorithmically eliminate low quality and obvious spam sites from the AdWords advertising platform by making it unaffordable. The new update puts pressure on advertisers to develop search engine friendly landing pages with readable content. But even among those who have developed spider-friendly pages, this update has stirred a lot of anger because:
1. The system still makes judgment errors.
2. Well-performing one-shot sites saw their minimum bids skyrocket.
3. Advertisers playing around with multiple domains sometimes saw their minimum bids go up.
4. Advertisers using the system to quickly make money through dubious means or with quickly setup sites stopped making profits.
Advertisers in the first three categories have solutions to the minimum bid problem. The last set of advertisers does not.
The First Three
The frequency of judgment errors seems about at the same level as it was before, when minimum bids without landing page quality were employed. If one of your minimum bids looks like an error in judgment, call Google and they might fix it. Otherwise employ the usual means of making ad text and landing page copy more relevant to the keyword. All the sites that I advertise that were legitimate sites, employing typical advertising methods, went unaffected by the quality score update. If you fall under this category, you probably shouldn’t be affected by the update.
Over time, AdWords gave rise to a lot of very effective one-shot sites that had low bids and high conversion rates. These were sites that might have displayed only one page islands. The page may have been a newsletter or whitepaper signup, or something along these lines. These pages didn’t provide much content, and didn’t establish reputation with the visitor, but nonetheless they often did well. In a sense, these sites employed borderline methods, and Google doesn’t approve of them. In their landing page guidelines, Google recommends providing substantial and unique content, defining your business and what it does, and notifying the visitor how his/her personal information is being treated. Advertisers employing the one-shot method can fix their landing pages up to meet Google’s guidelines if they are legitimate companies.
The final fixable category of users that had trouble with Google’s quality score employed multiple domains. The reason this could be problematic may lie in the requirement for unique content. As in SEO, AdWords advertisers should develop one domain for a set of products or services to avoid problems.
The Advertisers That Are Permanently Affected
The last set of advertisers who have problems with Google’s quality score guidelines is tough out of luck. Being an affiliate that launches a visitor into another site that is already advertising with AdWords is probably going to impact your campaigns. This is a lower quality site in the eyes of Google and probably in the eyes of most users. Also, using AdWords ads to generate revenue with more expensive AdSense ads by capitalizing on click-happy visitors is going to ruin your campaigns. These methods of making money with AdWords are getting eliminated. Advertisers are being forced to provide more content of their own and to develop reputable domains.
Conclusion
Among advertisers using search engine friendly landing pages, a lot of controversy developed from Google’s quality score updates. This is because the update required some users to update their pages to stay profitable and completely eliminated other advertisers from the pay per click arena.
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Steve Loszewski is a Google AdWords qualified professional. He optimizes campaigns for Pure Visibility, a pay per click company.
PPC- The Art of Clicking Money
PPC or pay per click is an important tool, in Internet marketing. It is one of the most thriving methods of generating
traffic on your site. This traffic when converted to clients results in high ROI = money.
But to make money you need to understand the modus operandi of PPC advertisement.
The PPC Campaign
An effective PPC campaign needs research and organized planning.
Choosing an Effective Search Engine
Search engines, like Goggle Adwords and Yahoo- Overture can greatly enhance your PPC campaign. The bigger and popular the
search engine the higher the key word bid. But then so are the ROIs.
Don’t underestimate the less popular search engines. There are specialized search engines that are dedicated to particular
businesses or consumers, ex- real estate or automobiles or even cigars. These search engines generally have lower costs per
click to rank for a keyword than the larger search engines.
Research the search engines for
Searches preformed per month
Affiliate and search partners of the search engines
What fraud prevention methods are employed
How is click fraud prevented and handled
Key Words or Key Phrases bid amount
Key words/ phrases
The heart of any PPC campaign lies in its key word/phrases. The best way to choose key words/ phrases is to research your
product and target audience. Make a list of relevant words and choose 2-3 main words that best suit your product and
audience.
When deciding on your keywords/phrases keep in mind the following:
The business model
Client need
Target market
Key word location
Local customs and languages
Bidding amount
Keywords/phrases can establish the quality and quantity of your audience. But bidding extravagantly on key words can be the
downfall of a business.
Bidding
Your PPC success is controlled by your willingness to bid and budget the amount for an ad placement. Correct bidding on Key
words is essential; do not become fixated on the top bid position, depending on your product or service lower positions like
5-6 can also generate high traffic.
Never underestimate the generating power of a key word on a search engine, pay the bid price necessary.
Also, never pay exorbitantly for a keyword, it defeats the purpose of making money through PPC
Constantly test and upgrade your key word for performance on generating traffic.
Research your cost per action, conversion rate, value of a buyer, before determining your click price
Landing Pages
Highly relevant landing pages are proven to increase website actions. The problem is most websites tend to direct all of
their click-through’s to their home page. These pages are designed to for multiple users, like the current clients, sponsors,
press, investor etc. They do not immediately serve the visitors need, which leads to the users frustration and abandonment.
For the PPC to pay, Landing pages need to be PPC optimized.
The Landing pages should be separate from the homepages
They need to be designed specifically for PPC campaign.
They have to be keyword or key phrases optimized
They need to be focused on user relevancy and need to be consistent.
Done with precision and constant research on search engine trends, customer behavior and market analysis, making money from
PPC can be just a click away
